Constructive feedback – Why any feedback should be taken positively

“Even negative feedback can be a gift. Take it seriously but don’t let it define you though. Define yourself.” Abhiskek Tiwari.

We’ve all been there, on the receiving end of a negative comment, “constructive feedback”. It can be engrained in us to perceive these comments as a negative, to put us down and feel incompetent.

This is what we need to change, our perception and how we react to feedback. Any feedback we receive reflects the individuals journey through your sales cycle and so if something isn’t quite perfect, it is better to improve it then never know and allow it to be your weak link in the journey.

Feedback will only allow us to grow and learn, offering an advantageous experience for future clients.

Positive feedback is always welcomed, but truly listen to it. If it really is working, shout about it. Use the testimonials and clarify to future clients how you could help them like you have helped others before.

Take any positive feedback, understand what was working and if there is anything you can take from it, transfer into other aspects of your business.

What about the destructive feedback? What exactly is destructive feedback? This is when the feedback focuses on faults and is a direct attack on the person or business. There is absolutely no practical advice or supportive feedback given.

So how are we able to change destructive feedback to constructive feedback?

Beautiful nordic inspired table - unsplash - Constructive feedback - Why any feedback should be taken positively

We are not in control of how clients talk to us and what they say. What we are in control of is the way we accept the comments.

It is important to change the way we perceive the comments and handle the next steps.

dare to lead by Brene Brown - by Angela Ward Brown, Winchester photographer
Elon Musk

“I think it’s very important to have a feedback loop, where you’re constantly thinking about what you’ve done and how you could be doing it better.”



Take a step back, let it digest and try not to allow emotion to overcome you



Do not reply in an emotional state, take some time before replying



Really try and understand the language and words they are using



Listen and ask constructive questions to better future experience



Assess the source of the criticism, is it truly you or is it potentially their own issues?



Decide what is relevant and what you could work on



Decide what you want to learn from this feedback



Decide what you want to change in your business

Yehuda Berg

 “Words are singularly the most powerful force available to humanity. We can choose to use this force constructively with words of encouragement, or destructively using words of despair. Words have energy and power with the ability to help, to heal, to hinder, to hurt, to harm, to humiliate and to humble”.

Destructive feedback is generally quite difficult to listen to, so try and be impartial to their concerns and don’t take it personally.

So, what actually is constructive feedback?

Constructive feedback provides useful comments and helpful suggestions that will contribute to a future positive experience. Allowing a better process and improved service.

So why do we feel so negative about constructive feedback?

It is due to how we are conditioned to think and believe. We are conditioned to think that any form of criticism or negative comment is terrible and a failure.


We are here to tell you something, something you have to take away, listen to and adhere to…

Feedback is only destructive if we you decide it is. If you use these comments to learn something and improve your incredible business, you will win. It will only defeat you if you allow yourself to feel defeated and beat yourself over the head with it.

So, from me to you, take every comment, learn and grow, but most importantly hold that head high and remember we are not perfect, we are all on a journey and we should all be open to making our businesses better.

If you need a pick-me-up, or any advice on how to handle feedback on your business, drop us a message today.

Phases of the Purchase Journey

A checklist for your finished journey map

Once you have the clear parts assembled and a hypothesis map created, use this checklist to make sure your map hits all the right notes. You will find below a link to a specific product we offer which would allow us to map this journey for you, and would allow you to invest just £99 to have this work completed for you

  • A customer journey map focusing on key personas and ideal clients?
  • A clear brainstorm covering your purchase/interaction process across all sales channels?
  • A bullet list of both mechanical and emotional customer measurement data options (thoughts, feelings, pain points, emotional responses, etc.)?
  • Moments of Truth option maps? Have you looked at where you can be innovation, and groundbreaking. Where you can take steps through your strategy as the leader you really are?
  • Does it include elements that are customer-centric and insightful, remember to think and examine your business, sector and niche holistically.


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