What is continuous transformation?

What is continuous transformation?

What is continuous transformation?

“We need to realize that our path to transformation is through our mistakes. We’re meant to make mistakes, recognize them, and move on to become unlimited.” – Yehuda Berg

Have you ever known something to stand still and stay the same forever? Even rocks erode away throughout time. Nothing stays the same and therefore we should not stay the same – that is when you get left behind.

Continuous transformation is key to growth in any business. In any sector, locally, nationwide or internationally. In such a world we live in today, things move fast. From technology to the economy, politics to the environment, we are ever changing and ever evolving and to make sure we are consistently relevant we need to continually transform our business.

 

Nothing is predictable, as much as we try to design our business to last long term, things change and therefore our business model has to adapt with it.

Transforming your business throughout time should not be considered a negative. It allows ourselves the time to truly evaluate the success made so far and to analyse what is working and what may not be working quite so well.

So, what should you consider when looking to transform? Here are a few things to consider and a couple of questions to ask yourself about if you need to consider a transformation.

Thich nhat hanh

“Changing is not just changing the things outside of us. First of all we need the right view that transcends all notions including of being and non-being, creator and creature, mind and spirit. That kind of insight is crucial for transformation and healing.”

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Your Brand

  • Are you still working alongside your brand vision?
  • Does your branding message need review?
  • Do you see your business heading in a different direction and perhaps need a different message?
  • Has your brand given you what you need?
Sir Richard Branson

“Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.”

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Your values

  • Are you sticking to your core business values?
  • Have your values changed or realigned?
  • Do you ensure your values meet your ideal client’s values and needs?
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Your strategy

  • It is important to review and analyse your business, ask yourself what is working?
  • What part of your strategy has not been as successful, therefore what can you do?
  • Has your business strategy needed to change with the current climate?
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Your goal and mission

  • Review your past goals, have they been met?
  • If so, how? If not, why?
  • In line with your goal, the brand and your values, has your mission changed?
  • Do you have a different need from your business?

Take these answers and truly ask yourself what you need to look at within your business and what part of your business needs to transform to keep up with your own vision and the ever-moving world around you.

The transformation you make after the realisation from above doesn’t have to be big and life changing – sometimes even the small things may make the biggest difference. The biggest transformation may be in yourself, perhaps just discovering how your business has already evolved around you.

 

Tasha and I take time each month to look at what we are doing in TCS, consistently looking at how we can transform the business, our offering, our knowledge, and strategy to suit the demand of our ideal clients.

Do you need some advice on transforming your business? Why not get in touch about taking a Power Hour with the 2 of us?

Do you need some advice on transforming your business?

Why not get in touch about taking an “Hour of Power” with the two of us?

If you only want an hour to flush out business ideas, struggles, or a portfolio or website review? An Hour of Power (FBOMB bucket session) might be the only thing standing between you and a major breakthrough!

Book an hour with either Tasha or Charlotte to generate ideas, come up with a new concept, craft the start of an epic brand story together or thrash out some high level client identification ideas.

Do you have a handful of burning questions getting in the way of you launching a new offering, refreshing your client experience, or booking out your calendar with the perfect clientele? Do you think it is time stop procrastinating and missing out on some pound signs or kudos points.

All you have to do is book an hour with us and we guarantee you will feel empowered and aligned. Ready to tackle the next steps towards business clarity, purpose and success.

Transforming your business throughout time should not be considered a negative, By Charlotte Brooker

Constructive feedback – Why any feedback should be taken positively

Constructive feedback – Why any feedback should be taken positively

Constructive feedback – Why any feedback should be taken positively

“Even negative feedback can be a gift. Take it seriously but don’t let it define you though. Define yourself.” Abhiskek Tiwari.

We’ve all been there, on the receiving end of a negative comment, “constructive feedback”. It can be engrained in us to perceive these comments as a negative, to put us down and feel incompetent.

This is what we need to change, our perception and how we react to feedback. Any feedback we receive reflects the individuals journey through your sales cycle and so if something isn’t quite perfect, it is better to improve it then never know and allow it to be your weak link in the journey.

Feedback will only allow us to grow and learn, offering an advantageous experience for future clients.

Positive feedback is always welcomed, but truly listen to it. If it really is working, shout about it. Use the testimonials and clarify to future clients how you could help them like you have helped others before.

Take any positive feedback, understand what was working and if there is anything you can take from it, transfer into other aspects of your business.

What about the destructive feedback? What exactly is destructive feedback? This is when the feedback focuses on faults and is a direct attack on the person or business. There is absolutely no practical advice or supportive feedback given.

So how are we able to change destructive feedback to constructive feedback?

Beautiful nordic inspired table - unsplash - Constructive feedback - Why any feedback should be taken positively

We are not in control of how clients talk to us and what they say. What we are in control of is the way we accept the comments.

It is important to change the way we perceive the comments and handle the next steps.

dare to lead by Brene Brown - by Angela Ward Brown, Winchester photographer
Elon Musk

“I think it’s very important to have a feedback loop, where you’re constantly thinking about what you’ve done and how you could be doing it better.”

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One

Take a step back, let it digest and try not to allow emotion to overcome you

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Two

Do not reply in an emotional state, take some time before replying

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Three

Really try and understand the language and words they are using

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Four

Listen and ask constructive questions to better future experience

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Five

Assess the source of the criticism, is it truly you or is it potentially their own issues?

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Six

Decide what is relevant and what you could work on

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Seven

Decide what you want to learn from this feedback

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Eight

Decide what you want to change in your business

Yehuda Berg

 “Words are singularly the most powerful force available to humanity. We can choose to use this force constructively with words of encouragement, or destructively using words of despair. Words have energy and power with the ability to help, to heal, to hinder, to hurt, to harm, to humiliate and to humble”.

Destructive feedback is generally quite difficult to listen to, so try and be impartial to their concerns and don’t take it personally.

So, what actually is constructive feedback?

Constructive feedback provides useful comments and helpful suggestions that will contribute to a future positive experience. Allowing a better process and improved service.

So why do we feel so negative about constructive feedback?

It is due to how we are conditioned to think and believe. We are conditioned to think that any form of criticism or negative comment is terrible and a failure.

STOP

We are here to tell you something, something you have to take away, listen to and adhere to…

Feedback is only destructive if we you decide it is. If you use these comments to learn something and improve your incredible business, you will win. It will only defeat you if you allow yourself to feel defeated and beat yourself over the head with it.

So, from me to you, take every comment, learn and grow, but most importantly hold that head high and remember we are not perfect, we are all on a journey and we should all be open to making our businesses better.

If you need a pick-me-up, or any advice on how to handle feedback on your business, drop us a message today.

Phases of the Purchase Journey

A checklist for your finished journey map

Once you have the clear parts assembled and a hypothesis map created, use this checklist to make sure your map hits all the right notes. You will find below a link to a specific product we offer which would allow us to map this journey for you, and would allow you to invest just £99 to have this work completed for you

  • A customer journey map focusing on key personas and ideal clients?
  • A clear brainstorm covering your purchase/interaction process across all sales channels?
  • A bullet list of both mechanical and emotional customer measurement data options (thoughts, feelings, pain points, emotional responses, etc.)?
  • Moments of Truth option maps? Have you looked at where you can be innovation, and groundbreaking. Where you can take steps through your strategy as the leader you really are?
  • Does it include elements that are customer-centric and insightful, remember to think and examine your business, sector and niche holistically.

Do you truly know the purchase journey of your clients?

Do you truly know the purchase journey of your clients?

Do you truly know the purchase journey of your clients?

“People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe” – Simon Sinek

This is more than enquiry, to sale, to contract. Really delve into what the journey your client goes on from before you, to after you. At each point along their journey, your client will need reassurance and questions answered. Think about the journey, step by step, and consider what you can do to improve and better your clients experience.

So, let’s think back to the beginning. Before they realise that they need you, tell them why they need you. For your clients to hear you, be visual online and network with the right community to put your business in front your potential clients. Answer their pain points, solve their concerns, and fix their problems through advice, visuals, testimonials and your ideal packages and services.

They like what they are hearing and seeing, so how do they now connect with you? How easy is it for them to get in touch with you, are you unnecessarily making it too difficult to get what they need from you? Are your business hours unreliable or your response times are too long, perhaps you don’t have a website contact form. Maybe you only offer a phone number? Think about how your client wants to connect, how they currently connect and what you can do to improve communication.

Now you have the leads, you need to qualify them and decide how you can best serve them. In turn, you are demonstrating your value to your potential clients. How are you currently proving that you are the right choice? Think about what you are doing to let your clients know that you are THE ONE.

Empowerment session meeting - unsplash - Move from enquiry, to sale, to contract. Really delve into what the purchase journey your client goes on from before you, to after you.

Let’s be honest, no one is perfect and you are not a one size fits all kind of business, so be truthful with yourself and consider how you may not be the perfect option and rather than shy away from the concerns, face them head on.

Help your client see the bigger picture and not a tiny detail that is preventing them from making any decision.

Be compassionate but honest, allow a little flexibility and help your clients understand how to make the right decision.

We all know that some people only settle for perfect and never end up deciding, because perfection is subjective, and nothing is perfect!

When you have the client signing on the dotted line, remember, this is still part of their journey.

You are still selling yourself. You may have got them to book, but what is stopping you from over selling and upselling your products and services?

This is the most important part of the journey to be brutally honest, this is the part of the journey where they may be thinking “argh what have we done, have we chosen the right one?”

This is the time to clarify, confirm and reaffirm YOU ARE THE ONE.

Steve JObs, Apple

“Some people say, “Give the customers what they want.” But that’s not my approach. Our job is to figure out what they’re going to want before they do. I think Henry Ford once said, “If I’d asked customers what they wanted, they would have told me, ‘A faster horse!'” People don’t know what they want until you show it to them. That’s why I never rely on market research. Our task is to read things that are not yet on the page.””

Seth Godin

“Remarkable marketing is the art of building things worth noticing right into your product or service. Not slapping on marketing as a last-minute add-on, but understanding that if your offering itself isn’t remarkable, it’s invisible.”

How do your clients feel now? They have booked, they have the right service and product for them… but what happens next? At this point, it is important to confirm you are solving their pain points. Be very clear about expectations so you can manage them throughout the rest of the journey, allowing them to understand the process, know what you do and what is expected of themselves. Building rapport during this stage is key to up-selling, key to good reviews and key to them seeing you going above and beyond.

After you have delivered your fantastic product or service, then what? What happens after everything is all done? You say bye and move on your merry way? STOP! Your client’s journey should not end on the day, their experience should continue beyond their big day. This is the time to follow up, get testimonials, check in on them, receive feedback, images (because we all love these!) and ultimately, they are more likely to recommend you after. Let them feel special to you and your business and allow them to feel a part of your journey too.

So, what part of your client’s journey are you looking to improve?

Have us map your purchase journey for you…

A checklist for your finished journey map

Once you have the clear parts assembled and a hypothesis map created, use this checklist to make sure your map hits all the right notes. You will find below a link to a specific product we offer which would allow us to map this journey for you, and would allow you to invest just £99 to have this work completed for you;

  • A customer journey map focusing on key personas and ideal clients?
  • A clear brainstorm covering your purchase/interaction process across all sales channels?
  • A bullet list of both mechanical and emotional customer measurement data options (thoughts, feelings, pain points, emotional responses, etc.)?
  • Moments of Truth option maps? Have you looked at where you can be innovation, and groundbreaking. Where you can take steps through your strategy as the leader you really are?
  • Does it include elements that are customer-centric and insightful, remember to think and examine your business, sector and niche holistically.