What is continuous transformation?

What is continuous transformation?

What is continuous transformation?

“We need to realize that our path to transformation is through our mistakes. We’re meant to make mistakes, recognize them, and move on to become unlimited.” – Yehuda Berg

Have you ever known something to stand still and stay the same forever? Even rocks erode away throughout time. Nothing stays the same and therefore we should not stay the same – that is when you get left behind.

Continuous transformation is key to growth in any business. In any sector, locally, nationwide or internationally. In such a world we live in today, things move fast. From technology to the economy, politics to the environment, we are ever changing and ever evolving and to make sure we are consistently relevant we need to continually transform our business.

 

Nothing is predictable, as much as we try to design our business to last long term, things change and therefore our business model has to adapt with it.

Transforming your business throughout time should not be considered a negative. It allows ourselves the time to truly evaluate the success made so far and to analyse what is working and what may not be working quite so well.

So, what should you consider when looking to transform? Here are a few things to consider and a couple of questions to ask yourself about if you need to consider a transformation.

Thich nhat hanh

“Changing is not just changing the things outside of us. First of all we need the right view that transcends all notions including of being and non-being, creator and creature, mind and spirit. That kind of insight is crucial for transformation and healing.”

^

Your Brand

  • Are you still working alongside your brand vision?
  • Does your branding message need review?
  • Do you see your business heading in a different direction and perhaps need a different message?
  • Has your brand given you what you need?
Sir Richard Branson

“Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.”

^

Your values

  • Are you sticking to your core business values?
  • Have your values changed or realigned?
  • Do you ensure your values meet your ideal client’s values and needs?
^

Your strategy

  • It is important to review and analyse your business, ask yourself what is working?
  • What part of your strategy has not been as successful, therefore what can you do?
  • Has your business strategy needed to change with the current climate?
^

Your goal and mission

  • Review your past goals, have they been met?
  • If so, how? If not, why?
  • In line with your goal, the brand and your values, has your mission changed?
  • Do you have a different need from your business?

Take these answers and truly ask yourself what you need to look at within your business and what part of your business needs to transform to keep up with your own vision and the ever-moving world around you.

The transformation you make after the realisation from above doesn’t have to be big and life changing – sometimes even the small things may make the biggest difference. The biggest transformation may be in yourself, perhaps just discovering how your business has already evolved around you.

 

Tasha and I take time each month to look at what we are doing in TCS, consistently looking at how we can transform the business, our offering, our knowledge, and strategy to suit the demand of our ideal clients.

Do you need some advice on transforming your business? Why not get in touch about taking a Power Hour with the 2 of us?

Do you need some advice on transforming your business?

Why not get in touch about taking an “Hour of Power” with the two of us?

If you only want an hour to flush out business ideas, struggles, or a portfolio or website review? An Hour of Power (FBOMB bucket session) might be the only thing standing between you and a major breakthrough!

Book an hour with either Tasha or Charlotte to generate ideas, come up with a new concept, craft the start of an epic brand story together or thrash out some high level client identification ideas.

Do you have a handful of burning questions getting in the way of you launching a new offering, refreshing your client experience, or booking out your calendar with the perfect clientele? Do you think it is time stop procrastinating and missing out on some pound signs or kudos points.

All you have to do is book an hour with us and we guarantee you will feel empowered and aligned. Ready to tackle the next steps towards business clarity, purpose and success.

Transforming your business throughout time should not be considered a negative, By Charlotte Brooker

Why do I always feel so stressed when I am multitasking?

Why do I always feel so stressed when I am multitasking?

Why do I always feel so stressed when I am multitasking?

“The human brain has 100 billion neurons, each neuron connected to 10 thousand other neurons. Sitting on your shoulders is the most complcated object in the know universe” – Michio Kaku

We’d like to think that we can multitask — respond to emails, text messages, toggle between multiple tabs on a browser and scroll through social media feeds, whilst working on important tasks — but, our brains would say otherwise.

According to neuroscientists, our brains aren’t built to do more than one thing at a time. And when we try to multitask, we damage our brains in ways that negatively affect our well-being, mental performance and productivity.

Here are some ways you should be wary of multitasking as it has the potential of killing your brain processing and your actual productivity.

^

Multitasking reduces efficiency and mental performance

I read an acticle by Earl Miller, a neuroscientist and one of the world’s leading experts on human cognition, attention and learning. He says “when we toggle between tasks, the process often feels seamless, but in reality, it requires a series of small shifts.”

The small shifts you are asking your brain to process is putting it under immense stress. For example, how many of us have swapped between replying to a DM message and writing an important paper. Doing this drains precious brain resources and energy.

Miller’s advice is to stop multitasking altogether, because “It challenges our natural ability to be produce, causes us to make errors, and damages our creative thought processes… As humans, we have a very limited capacity for simultaneous thought, we can only hold a little bit of information in the mind at any single moment.”

Apparently it has been discovered that it takes an average of 23 minutes and 15 seconds to refocus on a task after an interruption. That’s is just one interruption! Imagine the amount of time that could go to waste from repetitive interruptions throughout a day.

So our suggestion is to think next time you’re about to switch between tasks, reconsider.

^

Multitasking reduces focus and concentration

The author and scientist Daniel Levitin says, “Multitasking creates a dopamine-addiction loop, effectively rewarding the brain for losing focus and for constantly searching for external stimulation.”

OMG, I don’t know about you but that explains so much to me…

Levitin suggests that the same regions of the brain that we need to stay focused on a task, are also easily distracted.

Each time we multitask. It could be as insignificant as quickly browsing the internet, whilst writing a blog post. Scrolling social media feeds, whilst fact checking a report. Replying to emails whilst editing a picture. What are basically doing is we training our brains to lose focus and get distracted.

Here’s the bad news. Just like the effects of a stimulant, our swanky brain cells become addicted to the dopamine rush from switching tasks and losing focus. As a result of this, the switching and the dopamine – it is basically nearly impossible to rationalise, deal with and break the cycle.

Dick Masterson

“Fucking two things up at the same time is not multitasking”

Hector Garcia Puigcerver

“We often think that combining tasks will save us time, but scientific evidence shows that it has the opposite effect. Even those who claim to be good at multitasking are not very productive. In fact, they are some of the least productive people. Our brains can take million bits of information but can only actually process of few dozen per second. When we say we’re multitasking, what we’re really doing is switching back and forth between tasks very quickly. Unfortunately, we’re not computers adept at parallel processing. We end up spending all our energy alternative between tasks, instead of focusing on doing one of them well. Concentrating on one thing at a time may be the single most important factor in achieving flow.”

^

Multitasking creates stress and anxiety

Various studies have shown that multitasking increases our brain’s production of cortisol, the hormone which creates stress in the human body. Once we’re stressed it is likely that we will quickly become mentally fatigued afterwards.  How many of you have had an exhausting and demanding day, and felt utterly bone and brain tired when you get home.  The immediate result of this tiredness is, anxiety builds up. Which leads to a stress build up, a likely fight response from your and your brain takes over. We know not multitasking is also stressful, how the hell do you get everything done?

Did you know that one of the main stressors in a creatives life is the “email inbox”. Excess cortisol is produced, when we switch between reading and responding to emails. If you struggle with stress and anxiety, declutter your email inbox as soon as possible. Perhaps colour code the emails and only deal with responses a small number at a time.

^

Multitasking also hurts decision-making skills.

Let’s talk about constantly switching between tasks, and that fact that we have a very precious “willpower muscle”. Switching is basically depleting it on a tak by task, switch by switch basis.

Decision fatigue may sound rediculous, but it is a common psychological phenomonon referring to the deterioration of quality decisions.  It usually and regularly happens after you’ve made a long series of decisions.

Alongside this depleting behaviour, multitasking could also lead to impulsive behaviour and bad decisions. Levitin says “One of the first things we lose is impulse control. This rapidly spirals into a depleted state in which, after making lots of insignificant decisions, we can end up making truly bad decisions about something important.”

If this sounds familiar, you may also be experiencing a significant lack of self-control when it comes to your ability to achieve your goals. The focus, commitment, constant work and behaviour it takes to nail something you have set yourself, especially when it has a timeframe.

Protect Your Brain and Productivity.

Shall we wrap this bomb shell of a post up? We just want to tell you that your brain is just not built to multitask and manage that never ending barrage of information it faces on an hourly, daily and yearly basis. The best way to protect your brain is to practice single-taking, is to schedule your time and take care of your brain and body.

Focus on one thing at a time and take breaks every hour and half to regain your energy.

Work in a distraction free environment — keep phones and media devices out of sight.

Multitasking feels good, but it isn’t worth your time, energy and certainly, not your brain.

Phases of the Purchase Journey

A checklist for your finished journey map

Once you have the clear parts assembled and a hypothesis map created, use this checklist to make sure your map hits all the right notes. You will find below a link to a specific product we offer which would allow us to map this journey for you, and would allow you to invest just £99 to have this work completed for you

  • A customer journey map focusing on key personas and ideal clients?
  • A clear brainstorm covering your purchase/interaction process across all sales channels?
  • A bullet list of both mechanical and emotional customer measurement data options (thoughts, feelings, pain points, emotional responses, etc.)?
  • Moments of Truth option maps? Have you looked at where you can be innovation, and groundbreaking. Where you can take steps through your strategy as the leader you really are?
  • Does it include elements that are customer-centric and insightful, remember to think and examine your business, sector and niche holistically.

Do you truly know the purchase journey of your clients?

Do you truly know the purchase journey of your clients?

Do you truly know the purchase journey of your clients?

“People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe” – Simon Sinek

This is more than enquiry, to sale, to contract. Really delve into what the journey your client goes on from before you, to after you. At each point along their journey, your client will need reassurance and questions answered. Think about the journey, step by step, and consider what you can do to improve and better your clients experience.

So, let’s think back to the beginning. Before they realise that they need you, tell them why they need you. For your clients to hear you, be visual online and network with the right community to put your business in front your potential clients. Answer their pain points, solve their concerns, and fix their problems through advice, visuals, testimonials and your ideal packages and services.

They like what they are hearing and seeing, so how do they now connect with you? How easy is it for them to get in touch with you, are you unnecessarily making it too difficult to get what they need from you? Are your business hours unreliable or your response times are too long, perhaps you don’t have a website contact form. Maybe you only offer a phone number? Think about how your client wants to connect, how they currently connect and what you can do to improve communication.

Now you have the leads, you need to qualify them and decide how you can best serve them. In turn, you are demonstrating your value to your potential clients. How are you currently proving that you are the right choice? Think about what you are doing to let your clients know that you are THE ONE.

Empowerment session meeting - unsplash - Move from enquiry, to sale, to contract. Really delve into what the purchase journey your client goes on from before you, to after you.

Let’s be honest, no one is perfect and you are not a one size fits all kind of business, so be truthful with yourself and consider how you may not be the perfect option and rather than shy away from the concerns, face them head on.

Help your client see the bigger picture and not a tiny detail that is preventing them from making any decision.

Be compassionate but honest, allow a little flexibility and help your clients understand how to make the right decision.

We all know that some people only settle for perfect and never end up deciding, because perfection is subjective, and nothing is perfect!

When you have the client signing on the dotted line, remember, this is still part of their journey.

You are still selling yourself. You may have got them to book, but what is stopping you from over selling and upselling your products and services?

This is the most important part of the journey to be brutally honest, this is the part of the journey where they may be thinking “argh what have we done, have we chosen the right one?”

This is the time to clarify, confirm and reaffirm YOU ARE THE ONE.

Steve JObs, Apple

“Some people say, “Give the customers what they want.” But that’s not my approach. Our job is to figure out what they’re going to want before they do. I think Henry Ford once said, “If I’d asked customers what they wanted, they would have told me, ‘A faster horse!'” People don’t know what they want until you show it to them. That’s why I never rely on market research. Our task is to read things that are not yet on the page.””

Seth Godin

“Remarkable marketing is the art of building things worth noticing right into your product or service. Not slapping on marketing as a last-minute add-on, but understanding that if your offering itself isn’t remarkable, it’s invisible.”

How do your clients feel now? They have booked, they have the right service and product for them… but what happens next? At this point, it is important to confirm you are solving their pain points. Be very clear about expectations so you can manage them throughout the rest of the journey, allowing them to understand the process, know what you do and what is expected of themselves. Building rapport during this stage is key to up-selling, key to good reviews and key to them seeing you going above and beyond.

After you have delivered your fantastic product or service, then what? What happens after everything is all done? You say bye and move on your merry way? STOP! Your client’s journey should not end on the day, their experience should continue beyond their big day. This is the time to follow up, get testimonials, check in on them, receive feedback, images (because we all love these!) and ultimately, they are more likely to recommend you after. Let them feel special to you and your business and allow them to feel a part of your journey too.

So, what part of your client’s journey are you looking to improve?

Have us map your purchase journey for you…

A checklist for your finished journey map

Once you have the clear parts assembled and a hypothesis map created, use this checklist to make sure your map hits all the right notes. You will find below a link to a specific product we offer which would allow us to map this journey for you, and would allow you to invest just £99 to have this work completed for you;

  • A customer journey map focusing on key personas and ideal clients?
  • A clear brainstorm covering your purchase/interaction process across all sales channels?
  • A bullet list of both mechanical and emotional customer measurement data options (thoughts, feelings, pain points, emotional responses, etc.)?
  • Moments of Truth option maps? Have you looked at where you can be innovation, and groundbreaking. Where you can take steps through your strategy as the leader you really are?
  • Does it include elements that are customer-centric and insightful, remember to think and examine your business, sector and niche holistically.