Want to know how to blend your brand and culture perfectly?

Want to know how to blend your brand and culture perfectly?

Want to know how to blend your brand and culture perfectly?

Creating blend in your brand and culture is made easier when as a creative entrepreneur you acknowledge there is an unequivocal and indestructible link between what you do, and how and where you talk about what you do. We’d like to ask you the following questions though;

  • How does this affect you as a creative entrepreneur?
  • Why is it something you need to consider and identify?

All our brands have characteristics, the creation of this starts with the unique qualities we breathe into it from its inception. Our personalities, personal beliefs, loves, passions, innate skills and interspersed style play a huge part in where our “business” comes from.

 

  • What about culture though?
  • Why does something so every day come into play when we create an offering to clients?
  • Do you realise how it does, and do you understand how to factor it in, gracefully in gentle and beguiling layers
  • Are you aware of how powerful it can be and why you must harness culture in your creative business?

 

    We as brands and people play a part in the lives of our customers, we talk to their beliefs, we influence them with what we offer, the problems we solve for them, alongside the values, loves and passions we communicate and demonstrate. We distinguish ourselves with colour, graphics, language, and carefully selected words. We work to assimilate ourselves into our ideal clients lives with promoted and carefully nurtured associations, alongside curated products and persuasive sales programs.

    Book on changes and a pair of glasses - blend your brand and culture - here is how!

    Your brand has a unique set of qualities you own, which make a meaningful difference in the lives of our perfect customer. Your brand is not about duplicating what your competition offers, because you feel their audience is where you want to sell your products.

    We assure you, you immediately lose your unique style and approach to innovation, thought leadership, purpose and business philosophy if you create your business and actions via mimikry? Why? Basically because you are impersonating someone else, not being you.

    Where is your acknowledgement of any kind of cultural values if this is how you started and how you act on a day to day basis in your business?

    Basically, the success of your company and the reputation of you as its owner is driven by the ability to attract, connect and solve. It is built on your awareness of the cultural space you reside in, and what you offer to that cultural space, alongside your ideal client.

     

    Culture;

    • Encompasses religion, food, what we wear, how we wear it, our language, marriage, music, what we believe is right or wrong, how we sit at the table, how we greet visitors, how we behave with loved ones, and a million other things
    • The word “culture” derives from a French term, which in turn derives from the Latin “colere,” which means to tend to the earth and grow, or cultivation and nurture. “It shares its etymology with a number of other words related to actively fostering growth
    • Culture has become key in our inter connected and disconnected world. It is made up of many ethnically diverse societies, but is also riddled by conflicts associated with religion, ethnicity, ethical beliefs, and, essentially, the elements which make up culture. Culture is no longer fixed in place, if it ever was. It is fluid and constantly in motion, making it difficult to define any culture in only one way. While change and cycles are always inevitable, the past is also respected and preserved.

    Source – Cristina De Rossi, an anthropologist at Barnet and Southgate College.

    We are picking out some key places where you would blend your brand and culture, to ensure by the end of this blog, you understand why the consideration of your overall cultural place must take place alongside any brand clarity and brand work you complete for your business.

    The first is meaningful work, the second is strong leadership as a business owner, the third is customer awareness and holistic engagement, the final one is cultural and customer mismatch and mapping. Read on to go through our thoughts, to understand how to blend your brand and culture.

    ANYA RAND, ATLAS SHRUGGED

    “I started my life with a single absolute: that the world was mine to shape in the image of my highest values and never to be given up to a lesser standard, no matter how long or hard the struggle.”

    ^

    Meaningful work

    We’d love all creatives and creative business owners to naturally feel they know, understand and have the power to control what they need to do every day so serve their sector, culture and clientele with a deeper purpose. We believe this ensures they make a positive difference with their company and brand to people’s lives.

    Seth Godin

    “The competitive advantages the marketplace demands is someone more human, connected, and mature. Someone with passion and energy, capable of seeing things as they are and negotiating multiple priorities as she makes useful decisions without angst. Flexible in the face of change, resilient in the face of confusion. All of these attributes are choices, not talents, and all of them are available to you.”

    ^

    Strong leadership

    Without it, clients will be lost, confused, and will not know if you are a “viable” option for their investment. Creative and confident entrepreneurs and brand leaders have enormous impact and power on a sector’s culture. They receive recognition for their diligence, research and purposeful marketing, as well as their clear approach to what it is they provide. A big clue is when you do this, you provide something with your work that every person loves to have, that is a human’s fundamental need to feel important. Demonstrating that you understand your clients is one of the single most powerful gifts you can provide both you and them. Having them feel connected, recognised and empowered, results in what? Your ability to sell to them, nurture them and delight them.

    Basically we believe creative entrepreneurs like you can not really talk and engage your ideal clients and customers, unless you have first analysed your ideal clients and customers.

    ^

    Customer awareness and holistic engagement

    We don’t believe success is simply about selling and marketing differently from other companies: more daring ads, more new products, and more assertive and dynamic use of social media marketing.

    • We believe it is about you powerfully demonstrating connection and authenticity
    • We know it is about how you conduct yourself in the sector and culture you work in
    • We hope it is about how you embrace it’s endless opportunities
    • We’d rather it isn’t about whether you cut corners and compromise your values
    • We’d love it to be about demonstrating boldly your commitment, and understanding of and to your ideal client.

    The biggest key is doing the analysis on both your and their culture – because this fundamentally has to match. To stand out to your customers, and stand away from the crowd in a hyper-competitive marketplace. You and your clients have to be a cohesive “power couple” working together in an iron-clad relationship.

    Being aware of all of this, creating all of this, living all of this in your business allows you to have what we call a holistic engagement force.

    You can take all that you know about you, and all that you know about them and combine it perfectly. Running rings around your competitors, swooping up your ideal clients in a hazy feeling of perfection, correlation and connection.

    • How do you possibly lose when you place your business in this position?
    • How can you possibly be invisible?
    • How can you not have interaction with your online marketing and online presence?

    You can’t. This success therefore translates into sales, which then translates into revenue and profit. This is also what we call a measurable and sensible business approach and plan. Can you afford not to be aware of how much this matters to your business, and how you must take the time to put it in place?

    ^

    cultural and customer mismatch and mapping

    How do you and your clients develop that sense of empathy? We believe you can’t be special, distinctive, and compelling in your marketplace unless you create something special, distinctive, and compelling – right?

    • How does your brand shape your culture?
    • How does your culture bring your brand to life?

    These two questions should have your brain whirring.

    We believe a strong, diverse culture contributes to strong, diverse and aware brands and vice versa. We also believe an extraordinary brand or brands support and advance diverse and extraordinary cultures.

    We hasten to add that culture can be;

    • Friendly or competitive
    • Nurturing or efficient
    • Traditional or dynamic
    • Fast paced or slow and considered
    • Artistic or pedestrian
    • Local or international
    • Liberal or narrow-minded

    What if you unite the culture you connect with, and your brand? What if these places are driven by the same purpose and values? How would it feel to weave them together into a single guiding force for your business?

    • Would it make guiding your business harder or would it mean you would win over the competitive battle for customers and sales?
    • Would it allow you to future-proof your business from failures and economic downturns?
    • Would it produce an organisation that operates with integrity and authenticity?

    We say YES to all of them. Blend your brand and culture

    When you think, process and operate in your unique way internally, you can produce the unique identity and image you desire externally.

    What would happen when you understand and embrace the distinct ways you create value for customers. Or the points that differentiate your brand from your competition. Or what is added by your unique personality and social/cultural compass. We believe without a shadow of doubt your business is made even more powerful.

    When you put all this in place, you cultivate a clear, strong, and distinctive brand-led culture surrounding you, protecting you, driving you forward.

    However, if your culture and brand are mismatched, you will produce the wrong results, you will lose connection and you won’t achieve what you deserve.

    Without using your brand purpose and values to orient your culture efforts, achievement is not the only throw away, as you are likely to not only lose money but also waste money.

    To address these gaps, align and integrate and blend your brand and culture and your culture, we’d suggest you answer the following questions;

    • Do you know how to identify and articulate your brand aspirations?
    • Do you want your brand to be known for delivering superior performance and dependability?
    • Do you want to challenge the “normal” way of “doing” in your sector?
    • Do you want to assume a position with your brand as a disruptor, an influencer or a guide?
    • Do you want your brand to make a positive social or environmental impact?
    • Do you know how to identify the values your organisation could embrace to build and compliment your mission?
    • Are you a brand working on, communicating and cultivating a culture of achievement, excellence, and consistency?
    • Do you know how to identify the sense of purpose, commitment, and shared values needed to connect with your ideal client?
    • Do you know what to do after you have clarity on the values necessary to support your desired brand type and ideal client?

    We’d love to know the answers to these questions, remember you can email us here or use the chat on our website to reach out anytime.

     

    Rounding up, and remember these points;

    • How you operate on the inside links directly to how you want to be perceived on the outside
    • Brands differ on hierarchy, levels, experience, desires and motivations. As a result of this, there is no single right culture for your business, it’s something you have to feel
    • You have to do the work to identify the cultural elements enabling you to achieve your desired brand identity, and then deliberately cultivate them. This takes effort patience and analysis
    • When your brand and culture are aligned and integrated, you increase practical efficiency, accuracy, and quality
    • You improve your ability to speak the language of customer loyalty with your unique assets, assets which can’t be mimicked
    • By doing this important work you will move your organisation closer to its vision
      Your brand and cultural place reflect each other in an complimentary way
    • The culture you connect to goes further than your brand to determine how your business is perceived by both customers and colleagues.

    Satisfied clients are the direct result of a strong culture and are the reason a business will succeed or not. Relating to your ideal customer as a business owner is you using your culture and brand in perfect harmony, creating brand connection and impetus.

    By relating to your customer as a culturally aware business owner you will ensure it’s easy to relate to your brand on a deeper level, leaving no reason for your clients to go elsewhere supporting your competition. What do you think now about the process and work associated with creating blend in your brand and culture?

    Constructive feedback – Why any feedback should be taken positively

    Constructive feedback – Why any feedback should be taken positively

    Constructive feedback – Why any feedback should be taken positively

    “Even negative feedback can be a gift. Take it seriously but don’t let it define you though. Define yourself.” Abhiskek Tiwari.

    We’ve all been there, on the receiving end of a negative comment, “constructive feedback”. It can be engrained in us to perceive these comments as a negative, to put us down and feel incompetent.

    This is what we need to change, our perception and how we react to feedback. Any feedback we receive reflects the individuals journey through your sales cycle and so if something isn’t quite perfect, it is better to improve it then never know and allow it to be your weak link in the journey.

    Feedback will only allow us to grow and learn, offering an advantageous experience for future clients.

    Positive feedback is always welcomed, but truly listen to it. If it really is working, shout about it. Use the testimonials and clarify to future clients how you could help them like you have helped others before.

    Take any positive feedback, understand what was working and if there is anything you can take from it, transfer into other aspects of your business.

    What about the destructive feedback? What exactly is destructive feedback? This is when the feedback focuses on faults and is a direct attack on the person or business. There is absolutely no practical advice or supportive feedback given.

    So how are we able to change destructive feedback to constructive feedback?

    Beautiful nordic inspired table - unsplash - Constructive feedback - Why any feedback should be taken positively

    We are not in control of how clients talk to us and what they say. What we are in control of is the way we accept the comments.

    It is important to change the way we perceive the comments and handle the next steps.

    dare to lead by Brene Brown - by Angela Ward Brown, Winchester photographer
    Elon Musk

    “I think it’s very important to have a feedback loop, where you’re constantly thinking about what you’ve done and how you could be doing it better.”

    ^

    One

    Take a step back, let it digest and try not to allow emotion to overcome you

    ^

    Two

    Do not reply in an emotional state, take some time before replying

    ^

    Three

    Really try and understand the language and words they are using

    ^

    Four

    Listen and ask constructive questions to better future experience

    ^

    Five

    Assess the source of the criticism, is it truly you or is it potentially their own issues?

    ^

    Six

    Decide what is relevant and what you could work on

    ^

    Seven

    Decide what you want to learn from this feedback

    ^

    Eight

    Decide what you want to change in your business

    Yehuda Berg

     “Words are singularly the most powerful force available to humanity. We can choose to use this force constructively with words of encouragement, or destructively using words of despair. Words have energy and power with the ability to help, to heal, to hinder, to hurt, to harm, to humiliate and to humble”.

    Destructive feedback is generally quite difficult to listen to, so try and be impartial to their concerns and don’t take it personally.

    So, what actually is constructive feedback?

    Constructive feedback provides useful comments and helpful suggestions that will contribute to a future positive experience. Allowing a better process and improved service.

    So why do we feel so negative about constructive feedback?

    It is due to how we are conditioned to think and believe. We are conditioned to think that any form of criticism or negative comment is terrible and a failure.

    STOP

    We are here to tell you something, something you have to take away, listen to and adhere to…

    Feedback is only destructive if we you decide it is. If you use these comments to learn something and improve your incredible business, you will win. It will only defeat you if you allow yourself to feel defeated and beat yourself over the head with it.

    So, from me to you, take every comment, learn and grow, but most importantly hold that head high and remember we are not perfect, we are all on a journey and we should all be open to making our businesses better.

    If you need a pick-me-up, or any advice on how to handle feedback on your business, drop us a message today.

    Phases of the Purchase Journey

    A checklist for your finished journey map

    Once you have the clear parts assembled and a hypothesis map created, use this checklist to make sure your map hits all the right notes. You will find below a link to a specific product we offer which would allow us to map this journey for you, and would allow you to invest just £99 to have this work completed for you

    • A customer journey map focusing on key personas and ideal clients?
    • A clear brainstorm covering your purchase/interaction process across all sales channels?
    • A bullet list of both mechanical and emotional customer measurement data options (thoughts, feelings, pain points, emotional responses, etc.)?
    • Moments of Truth option maps? Have you looked at where you can be innovation, and groundbreaking. Where you can take steps through your strategy as the leader you really are?
    • Does it include elements that are customer-centric and insightful, remember to think and examine your business, sector and niche holistically.

    Do you truly know the purchase journey of your clients?

    Do you truly know the purchase journey of your clients?

    Do you truly know the purchase journey of your clients?

    “People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe” – Simon Sinek

    This is more than enquiry, to sale, to contract. Really delve into what the journey your client goes on from before you, to after you. At each point along their journey, your client will need reassurance and questions answered. Think about the journey, step by step, and consider what you can do to improve and better your clients experience.

    So, let’s think back to the beginning. Before they realise that they need you, tell them why they need you. For your clients to hear you, be visual online and network with the right community to put your business in front your potential clients. Answer their pain points, solve their concerns, and fix their problems through advice, visuals, testimonials and your ideal packages and services.

    They like what they are hearing and seeing, so how do they now connect with you? How easy is it for them to get in touch with you, are you unnecessarily making it too difficult to get what they need from you? Are your business hours unreliable or your response times are too long, perhaps you don’t have a website contact form. Maybe you only offer a phone number? Think about how your client wants to connect, how they currently connect and what you can do to improve communication.

    Now you have the leads, you need to qualify them and decide how you can best serve them. In turn, you are demonstrating your value to your potential clients. How are you currently proving that you are the right choice? Think about what you are doing to let your clients know that you are THE ONE.

    Empowerment session meeting - unsplash - Move from enquiry, to sale, to contract. Really delve into what the purchase journey your client goes on from before you, to after you.

    Let’s be honest, no one is perfect and you are not a one size fits all kind of business, so be truthful with yourself and consider how you may not be the perfect option and rather than shy away from the concerns, face them head on.

    Help your client see the bigger picture and not a tiny detail that is preventing them from making any decision.

    Be compassionate but honest, allow a little flexibility and help your clients understand how to make the right decision.

    We all know that some people only settle for perfect and never end up deciding, because perfection is subjective, and nothing is perfect!

    When you have the client signing on the dotted line, remember, this is still part of their journey.

    You are still selling yourself. You may have got them to book, but what is stopping you from over selling and upselling your products and services?

    This is the most important part of the journey to be brutally honest, this is the part of the journey where they may be thinking “argh what have we done, have we chosen the right one?”

    This is the time to clarify, confirm and reaffirm YOU ARE THE ONE.

    Steve JObs, Apple

    “Some people say, “Give the customers what they want.” But that’s not my approach. Our job is to figure out what they’re going to want before they do. I think Henry Ford once said, “If I’d asked customers what they wanted, they would have told me, ‘A faster horse!'” People don’t know what they want until you show it to them. That’s why I never rely on market research. Our task is to read things that are not yet on the page.””

    Seth Godin

    “Remarkable marketing is the art of building things worth noticing right into your product or service. Not slapping on marketing as a last-minute add-on, but understanding that if your offering itself isn’t remarkable, it’s invisible.”

    How do your clients feel now? They have booked, they have the right service and product for them… but what happens next? At this point, it is important to confirm you are solving their pain points. Be very clear about expectations so you can manage them throughout the rest of the journey, allowing them to understand the process, know what you do and what is expected of themselves. Building rapport during this stage is key to up-selling, key to good reviews and key to them seeing you going above and beyond.

    After you have delivered your fantastic product or service, then what? What happens after everything is all done? You say bye and move on your merry way? STOP! Your client’s journey should not end on the day, their experience should continue beyond their big day. This is the time to follow up, get testimonials, check in on them, receive feedback, images (because we all love these!) and ultimately, they are more likely to recommend you after. Let them feel special to you and your business and allow them to feel a part of your journey too.

    So, what part of your client’s journey are you looking to improve?

    Have us map your purchase journey for you…

    A checklist for your finished journey map

    Once you have the clear parts assembled and a hypothesis map created, use this checklist to make sure your map hits all the right notes. You will find below a link to a specific product we offer which would allow us to map this journey for you, and would allow you to invest just £99 to have this work completed for you;

    • A customer journey map focusing on key personas and ideal clients?
    • A clear brainstorm covering your purchase/interaction process across all sales channels?
    • A bullet list of both mechanical and emotional customer measurement data options (thoughts, feelings, pain points, emotional responses, etc.)?
    • Moments of Truth option maps? Have you looked at where you can be innovation, and groundbreaking. Where you can take steps through your strategy as the leader you really are?
    • Does it include elements that are customer-centric and insightful, remember to think and examine your business, sector and niche holistically.

    Mapping your customers journey – 5 guiding principles

    Mapping your customers journey – 5 guiding principles

    Mapping your customers journey – 5 guiding principles

    If we told you that having a customer journey map is a vital part of your marketing plan would you believe us?

    A customer journey map is a vital resource and an integral part of your strategy to attract customers. It is also a great starting point to understanding where your marketing voice should sit. You see ensuring you have this clear visual story showing and demonstrating where people interact with your brand allows you to refine and beautify your voice as a creative entrepreneur.

    See we told you! A customer journey map is not only part of your “big marketing picture” but it will help you “the creative” gain a clear, easy to use business picture and leverage the understanding you have of your customers. It can also act as a bridge between the clarity of thought you have of what you do, how you do it, how you sell it and how your buyers invest. 

    With this single key, you basically unlock the process capturing your client’s invest journey from first hearing about you, to writing you a glowing testimonial. How can that not be valuable?Let’s recap quickly;

    • Journey maps are a vital resource allowing you to tell the visual story about how people interact with your brand and business.
    • They allow you to gain a deep understanding of your customers and are a bridge between what you do and what your clients buy from you and invest in.

    Looking at the potential power a journey map has, do you now see why they are so important. If I told you, you can capture an entire customer experience for a large company in one meeting sitting – would you pay attention ?

    You would be right in assuming it is – not a little task, but then nothing this strategically important should be right?

    Done well, a client journey map can empower creatives to work cross-functionally and iron out all of your customer experience issues.

    They will also serve as a significant long-term asset guiding your brand for the next 2–3 years. Done poorly, journey maps can confuse, misalign, and likely to be cast aside fairly quickly.

    We hear you, we know – you have no time! This is no small task, you don’t know how to start! However in your business brain, I bet you now see how valuable this kind of information is.

    Done well these maps fuel the purpose you can grant your business, and empower you to develop a supporting community around you. They can also allow you to lift your confidence therefore enhancing your creative prowess, as well as allow you to cross-functionally collaborate for the good of your sector, culture and business. Done poorly, they may confuse, misalign, and alter your marketing efforts in a non-holistic way.

    Here are the must-have parts of a customer journey map. CAVEAT – As with all frameworks, there is not a one-size fits all map. There are however, sections and wording you can cross purpose, analyse and strip out. Ensuring you can move forward with your plan despite obstacles and pandemics!

    A customer persona/ ideal client

    A marketing persona or ideal client is a semi-fictional representation of a group of your customers. We suggest you have four in totality. They are based on research and data from your existing customers, and analysis of where you want your business to go. An ideal client and persona is a heuristic representation, showing, describing and bringing to life an essential segment of buyers.  These personas and ideal client characters bring your business to life through both demographic and psychographic profiling. Where you take time to identify not only the people who will respond to your services, brand and tonality, but also the kind of people you want to be present in your business. Those clients who will understand, appreciate and invest in what you do.

    Phases of the Purchase Journey

    This part of the journey details the process customers follow from finding out about you, to purchase, and beyond. In real life, this isn’t a straight line, and different parts will overlap. You can divide the journey into discrete steps, with clear markers. We have found that with creative brands, there are usually 6–8 phases in a purchase journey, but there can be as many as 10. When designing your map, you cam include more, less, or different steps. We believe this depends on your sector, niche, industry, product, and of course ideal customer type.

    Touchpoints

    That exciting and thrilling point of contact, the first interaction, and of course the all important information gathering moment. Touchpoints can be owned by the brand (such as a social media post or website), or reflect part of your carefully thought out brand experience in some way (such as testimonials or Facebook reviews).

    Customer Thoughts and Actions

    Capturing the combination of what customers do, think, and feel is why journey maps are so useful. Customer testimonials (social proof) helps investors and adopters understand customers’ perceptions. It also gives us a steer as to where we should start improving the experience. Social proof paints a vivid, passionate and compelling picture of your customers and their experiences. Ensure you keep this end point in sight with each paying client, converting their positive experience into social proof is one of the key things you can facilitate for your business. Also ensure your clients are aware that leaving spite driven negative “social media” feedback is not something you will accept and all post sales negotiation is done in person, in line with sector guidance and contract terms.

    Pain Points (what’s stops your customers investing)

    Here you capture the most significant issues that customers have when pursuing their mission. Each pain point can be allocated to part of the customer journey. You can then associate it with a touchpoint, add it into a brand message and ensure you work hard to counteract what has been said. While performing qualitative research, you’ll find that customers are honest about their complaints. The challenge usually comes when you try to interpret what they have said and turn it around. Not picking up on these pain points can ensure that you don’t deal with issues efficiently, and never evolve your marketing messaging.

    The customer’s emotional journey

    Ahhh… ssssecret sauce!! What makes customer journey maps, really interesting and hugely helpful. By understanding the Oooh and Ahhhh and Aggghhhhh in a customer’s emotional journey, you’ll identify those areas for improvement.

    Opportunities for Improvement

    This is where you can build on the pain points, emotional journey, and customer feedback to start painting a picture of the future. This is where you communicate how you solve these issues with consummate professionalism, an ease of language, no pressure and effortless sales techniques.

    Moments of Truth

    These are the moments your brand has the biggest opportunity to influence customer decision, opinion, and action. These usually occur when the customer first encounters you, when they initially purchase, and initially work with you. They then in turn react to how everything works, how the “experience” comes together and how supported they feel.

    Seth Godin

    “If you can bring someone belonging, connection, peace of mind, status, or one of the other most desired emotions, you’ve done something worthwhile. The thing you sell is simply a road to achieve those emotions, and we let everyone down when we focus on the tactics, not the outcomes. Who’s it for and what’s it for are the two questions that guide all of our decisions.”

    Mapping your customers journey - 5 guiding principles, unsplash, women arm in arm, customer marketing, customer strategy

    Five principals for creating your journey map

    Customer journey maps may vary in specific sections and design, but they all share several guiding principals:

    ^

    Write them from a customers point of view

    Anything created like this should be written from a customers point of view, not your point of view. The purpose of the journey map is to form a story and interpretation of the space between marketer and consumer.

    ^

    Combine mechanical business facts with creative emotion

    This is where you find your absolute magic. When you perfect the mix of business fact with creative emotion, you will be in prime position to absolutely communicate with effortless perfection everytime.

    ^

    Connect with your ideal clients on multiple levels

    This is where you communicate with a full marketing strategy, with a complete holistic approach directed firmly towards your ideal client. Without this critical piece of work, how will  you and how can you connect on this level, and experience these immensely fulfilling understanding results?

    ^

    Use visualisation tools

    We absolutely LOVE Trello for this, we use it when we need to brainstorm a project, or look at channels and processes – as they sit perfectly together. If you are seeking a full understanding of your business map in a way you can track efforts and map other projects this system is perfection.

    ^

    Seek help from an expert

    We would highly recommend that you work with someone to support you whilst analysing your business, and we believe this can and will make a huge difference in the process, and the success of the outcomes. It can allow you to look at things differently, work out what matters and what does not, and see what you are potentially missing through lack of confidence or focus. 

    Phases of the Purchase Journey

    A checklist for your finished journey map

    Once you have the clear parts assembled and a hypothesis map created, use this checklist to make sure your map hits all the right notes. You will find below a link to a specific product we offer which would allow us to map this journey for you, and would allow you to invest just £99 to have this work completed for you

    • A customer journey map focusing on key personas and ideal clients?
    • A clear brainstorm covering your purchase/interaction process across all sales channels?
    • A bullet list of both mechanical and emotional customer measurement data options (thoughts, feelings, pain points, emotional responses, etc.)?
    • Moments of Truth option maps? Have you looked at where you can be innovation, and groundbreaking. Where you can take steps through your strategy as the leader you really are?
    • Does it include elements that are customer-centric and insightful, remember to think and examine your business, sector and niche holistically.

    Wedding creatives – Why are you so baffled by us?

    Wedding creatives – Why are you so baffled by us?

    Wedding creatives – Why are you so baffled by us?

    “Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them.” – Steve Jobs

    That is genuinely the best question I can come up with relating to the lack of support our amazing industry is facing at the moment, and it is affecting wedding creatives massively. I recently found myself writing this open letter to local MP’s, fingers flying on my keyboard, face cast in a frown, brain thinking of all the incredible wedding creatives I hold in my heart, who are struggling and lost. Wedding creatives are distraught, emotional, desperate, and lost.

     

    “We” as a country are enduring, experiencing and living through a crisis of gargantuan proportions. I appreciate it, I understand it, and I feel it every day. My brother is a front line doctor in Liverpool, my parents are both in high risk categories, and my teenage children have not been at school with their friends for what feels like an eternity (I know I am not the only one with similar experiences).

    I understand and appreciate what you are seeing, experiencing and feeling. I understand the weight of the confusion, stress and sadness you carry. I hear the doubt in your voices, unsure of the future of your business. I understand the stress as you talk through decisions and experiences. I pick up on your emotional experiences as I read your social media and blog posts. Every day I am witnessing such bold strength I am more in love with this industry now more than ever before.

    We are ALL in uncharted waters, yet I know hope prevails.

    Sadly, I am also witnessing the other side, the side where marriage is broken, where “We do’s” are sad, lonely, restricted and isolating. Where doubt and cutting numbers of guests is causing distress. Where postponement is on the lips of every hopeful in love person in the land. Do we, don’t we, what can we, what can’t we, how can we, how can’t we and worse – what can we cut?

    Wedding creatives – Why are you so baffled by us?
    ANYA RAND, ATLAS SHRUGGED

    “Do not let your fire go out, spark by irreplaceable spark in the hopeless swamps of the not-quite, the not-yet, and the not-at-all. Do not let the hero in your soul perish in lonely frustration for the life you deserved and have never been able to reach. The world you desire can be won. It exists.. it is real.. it is possible.. it’s yours.”

    I have worked for nearly 30 years in the UK, proud of the prestigious career path I have etched for myself, after leaving school with only 4 GCSEs, and a BTEC in Business and Finance. I have 16 years as an EA and 13 years in the wedding industry under my belt. Now however, my efforts are focused on tenaciously holding together a community of wedding creatives, and acting as a mentor to creative businesses in the wedding industry. I don’t always get it right, and I can never quite predict the behaviour I see from creatives so incredible yet so self deprecating. Until now the Worldcom fraud was my biggest work crisis, with September 11 following very closely and emotionally behind (I worked at Morgan Stanley on the dealing floor in the early 90’s) so that day is permanently etched on my soul. Never did I think something else would impact my work career in such a significant and profound way as these experiences.

    Across our industry we are finally seeing leaders willing to take a step forward, and demonstrate that they have a voice which needs to be paid attention to and respected. Leaders who are embracing a more provocative and influential approach to the support our industry deserves and needs. In my 13 years in the wedding industry, believe me I have looked for them, hoped for them and sought them out (always being partly inspired, but never feeling connected or welcomed).