Wedding creatives – Why are you so baffled by us?

Wedding creatives – Why are you so baffled by us?

Wedding creatives – Why are you so baffled by us?

“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them.” – Steve Jobs

That is genuinely the best question I can come up with relating to the lack of support our amazing industry is facing at the moment, and it is affecting wedding creatives massively. I recently found myself writing this open letter to local MP’s, fingers flying on my keyboard, face cast in a frown, brain thinking of all the incredible wedding creatives I hold in my heart, who are struggling and lost. Wedding creatives are distraught, emotional, desperate, and lost.


“We” as a country are enduring, experiencing and living through a crisis of gargantuan proportions. I appreciate it, I understand it, and I feel it every day. My brother is a front line doctor in Liverpool, my parents are both in high risk categories, and my teenage children have not been at school with their friends for what feels like an eternity (I know I am not the only one with similar experiences).

I understand and appreciate what you are seeing, experiencing and feeling. I understand the weight of the confusion, stress and sadness you carry. I hear the doubt in your voices, unsure of the future of your business. I understand the stress as you talk through decisions and experiences. I pick up on your emotional experiences as I read your social media and blog posts. Every day I am witnessing such bold strength I am more in love with this industry now more than ever before.

We are ALL in uncharted waters, yet I know hope prevails.

Sadly, I am also witnessing the other side, the side where marriage is broken, where “We do’s” are sad, lonely, restricted and isolating. Where doubt and cutting numbers of guests is causing distress. Where postponement is on the lips of every hopeful in love person in the land. Do we, don’t we, what can we, what can’t we, how can we, how can’t we and worse – what can we cut?

Wedding creatives – Why are you so baffled by us?

“Do not let your fire go out, spark by irreplaceable spark in the hopeless swamps of the not-quite, the not-yet, and the not-at-all. Do not let the hero in your soul perish in lonely frustration for the life you deserved and have never been able to reach. The world you desire can be won. It exists.. it is real.. it is possible.. it’s yours.”

I have worked for nearly 30 years in the UK, proud of the prestigious career path I have etched for myself, after leaving school with only 4 GCSEs, and a BTEC in Business and Finance. I have 16 years as an EA and 13 years in the wedding industry under my belt. Now however, my efforts are focused on tenaciously holding together a community of wedding creatives, and acting as a mentor to creative businesses in the wedding industry. I don’t always get it right, and I can never quite predict the behaviour I see from creatives so incredible yet so self deprecating. Until now the Worldcom fraud was my biggest work crisis, with September 11 following very closely and emotionally behind (I worked at Morgan Stanley on the dealing floor in the early 90’s) so that day is permanently etched on my soul. Never did I think something else would impact my work career in such a significant and profound way as these experiences.

Across our industry we are finally seeing leaders willing to take a step forward, and demonstrate that they have a voice which needs to be paid attention to and respected. Leaders who are embracing a more provocative and influential approach to the support our industry deserves and needs. In my 13 years in the wedding industry, believe me I have looked for them, hoped for them and sought them out (always being partly inspired, but never feeling connected or welcomed).